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“互联网+”创业是当前我国流行的现象,网上创业企业的高速成长改变了人们“创业难”的传统观念,本文从资源观的视角,以案例研究的方式分析互联网对创业带来的影响。研究选取四个“互联网+”的创业案例,从创业者的视角,分析了互联网对它们的资源约束影响。研究发现,互联网平台提供的无尺度资源带来了对资源需求的巨大差异,无尺度资源对于创业企业资源的替代作用和互联网经济原理机制大大降低了创业难度。本研究的发现推进了新环境下创业企业的资源理论构建。
The start-up of “Internet +” is a current phenomenon in our country. The rapid growth of online start-ups has changed people’s traditional concept of “start-up difficulties.” This article analyzes the impact of the Internet on the entrepreneurship zone from the perspective of resources and the case study The impact of coming. The research selected four “Internet + ” entrepreneurial cases, from the perspective of entrepreneurs, analyzed the impact of the Internet on their resource constraints. The research shows that the scale-free resources provided by the Internet platform bring about huge differences in resource requirements. The substitution of scale-free resources for entrepreneurial enterprise resources and the mechanism of Internet economic principles have greatly reduced the difficulty of starting a business. The findings of this study promote the construction of resource theory of start-ups in a new environment.