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年初,《中外玩具制造》记者受主办方特别邀请先后奔赴香港、德国纽伦堡和美国纽约参加全球三大玩具展,为读者搜罗市场前沿资讯。在与众多海外品牌的业务人员接触中,记者发现他们对中国市场的信心明显增加,特别是香港玩具展上,向记者了解国内市场行情的外商和外媒数量较往年多,关注问题包括内销渠道有哪些、表现如何,热销品牌、品类的情况等。多重利好刺激下的中国玩具市场已成不少海外玩企的拓展焦点,纷纷启动品牌进驻中国计划,掌握中国市场行情是当务之急。
At the beginning of this year, “China and Foreign Toy Manufacturing” journalists were invited by organizers to go to Hong Kong, Nuremberg, Germany and New York, USA to participate in the three major toy exhibitions all over the world and collect information on the market for readers. In contact with many overseas brand business people, the reporters found that their confidence in the Chinese market increased significantly. In particular, the number of foreign and foreign media reporters at the Hong Kong Toys & Games Fair, which told reporters about the domestic market, was more than in previous years. The concerns include domestic sales channels What are the performance, selling brand, category and so on. China’s toy market under the multiple positive stimulation has become the focus of many overseas toy companies to expand their plans to launch the project in China. It is imperative to grasp the market in China.