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背景2001年,原本晴朗的空调市场天空出现了一片乌云:在此之前,各个厂家的空调产品在旺季(一般为每年的5～8月上旬)基本上都是供不应求的,所以在当时的情境下,各个生产企业很少有“按订单生产”的意识,只要产品能生产出来就能卖掉。因此,在每年的旺季到来之前的几个月,各个空调企业都开足马力搞生产;同时,对于经销商来说,只要在旺季能搞到货就能卖得掉。因此,每年从3月份开始,各级经销商就开始疯狂备
Background In 2001, the original clear air-conditioned sky appeared a dark sky: Prior to this, various manufacturers of air-conditioning products in peak season (usually 5 to early August each year) are basically in short supply, so under the circumstances , There is very little in every manufacturing enterprise “produce according to the order ” consciousness, can sell as long as the product can be produced. Therefore, every year before the arrival of the peak season, all air-conditioning companies are operating at full capacity to engage in production; the same time, the dealer, as long as the peak season can get the goods can be sold off. Therefore, every year from March onwards, all levels of dealers began crazy preparation