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在南宁的电视媒体中,广西卫视的表现尤为突出。无论在节目内容上,或是节目形态上,都散发着浓郁地方民族特色,而这些特色也正是广西电视媒体最具个性并区别于其他电视台的独到之处。在广告经营方面,南宁电视媒体已经摆脱依靠广告业务员去拉广告的现象,而是逐步向客户服务中心制和广告代理制转变。目前的南宁媒体广告业正处于发展阶段,市场的竞争是激烈的,为了发展,所有媒体都在思考生存的问题:今后南宁的电视媒体将如何发展?广告媒体如何在变化多端的市场中获得成功?从以下的两篇文章中,让我们与南宁的广告人一同去“探究”南宁广告媒体的发展方向。
In Nanning’s television media, Guangxi Satellite TV’s performance is particularly prominent. Both in terms of program content, or program morphology, are exudes rich local ethnic characteristics, and these characteristics are exactly the most personalized television media in Guangxi and different from other television stations unique. In the advertising business, Nanning TV media has been out of rely on advertising salesman to pull the phenomenon of advertising, but gradually to customer service center system and advertising agency system change. The current Nanning media advertising industry is in the development stage, the market competition is fierce, in order to develop, all media are thinking about the survival of the question: the future of Nanning, how the development of television media? How advertising media in the changing market success From the following two articles, let us work with advertisers in Nanning to “explore” the development direction of advertising media in Nanning.