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背景:“广告A2B(advertising to business)”项目课程是美国科罗拉多大学新闻传播学院的金牌专业项目,旨在通过广告传播理论与广告案例的结合,帮助学员实现从广告理论到广告实务的跨越。在美国受到广告专业学生和广告业界人士的广泛好评。
Background: The “advertising to business” program is a gold medal professional program at the University of Colorado School of Journalism and Communication. It aims to help students achieve a leap from advertising theory to advertising through the combination of advertising theory and advertising. . In the United States by advertising professionals and advertising industry people wide acclaim.