中国品牌的国际竞争力在哪里?

• 作 者: 高峰
• 出 处: 上海企业
• 发表日期: 2017年06期

在经济全球化时代,打造知名品牌已经成为各国经济竞争的制高点,成为主导全球产业链的重要力量。推动更多的中国企业从“中国制造向中国创造、中国速度向中国质量、中国产品向中国品牌”蜕变恰逢其时。现阶段,我国宜积极释放创新动力,在提升“中国制造”品质及设计的同时,借鉴国外先进的品牌塑造和传播经验,打造一批在消费者利益保护、环境保护、社会责任与公益形象、商业信用方面可跻身世界一流水平的国际大牌,以更好地适应日益激烈的市场化竞争。

In the era of economic globalization, building a well-known brand has become the commanding point in the economic competition among various countries and has become an important force that dominates the global industrial chain. To promote more Chinese enterprises from the “Made in China to China to create, China’s speed to China’s quality, China’s product to the Chinese brand,” transformation happens at the right time. At the present stage, our country should actively release the driving force for innovation. While improving the quality and design of “Made in China”, we should learn from foreign advanced brand building and dissemination experience to create a group of consumer interests, environmental protection, social responsibility and public welfare Image, commercial credit can be among the world-class international big names to better adapt to the increasingly fierce market-oriented competition.