创业就得担风险

• 作 者: 春华
• 出 处: 中国商人
• 发表日期: 1997年02期
• 关键词: 策时 人能 市场研究 财务损失 风险管理 格罗夫 银行借款 宾夕法尼亚大学 国民银行 现代管理

在商业活动中,所有的投资和贷款都是与风险同在的,决策时都是基于对未来的理性的猜测,而不是来自肯定的了解,尽管有最先进的市场研究,但也没有人能预先确实知道一种新的尝试是否会成功,所以商场上有这么一句格言,叫“创业就得担风险”。当年有人精心做了研究,结论是用未来的复印机来复印文件还不如用复写纸呢,但是威尔逊仍然用他的小公司的一切资源孤注一掷,制造出

In business activities, all investments and loans are accompanied by risks. When making decisions, they are based on rational guesses about the future, not from positive understanding. Despite the most advanced market research, no one can. It does know in advance whether a new attempt will be successful, so there is such a motto in the mall that “you have to take risks”. Someone had made meticulous research in that year and concluded that it would be better to copy paper with a photocopier in the future, but Wilson still made a desperate move with all the resources of his small company.