论文部分内容阅读
明确区域产业市场营销的内涵和本质,构建区域产业市场营销理念体系是区域产业市场营销主体制定区域产业市场营销战略的基本前提。为此,区域产业市场营销主体必须深层次地思考区域产业及其区域产业存在的价值与理由是什么,深入解决区域产业及区域产业为何存在的命题,这既是区域产业能否实现可持续发展的关键,也关系到区域产业能否实现永续经营。
Clear the connotation and essence of regional industrial marketing, building regional industrial marketing concept system is the main prerequisite for regional industrial marketing to develop regional industrial marketing strategy. For this reason, the main body of regional industrial marketing must deeply think about the existence of regional industries and their regional industries, what is the value and reasons for them and how to solve the problem of regional industries and regional industries in depth, which is not only the sustainable development of regional industries The key is also related to the sustainable development of the region’s industries.