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本文主要分析了会展外宣资料的现存三大问题,同时在文化层面对其产生的原因做出了评判性分析,进而总结了一些翻译时应注意的方面。本分析报告的启示性在于为译者提出了从译入语读者的理解出发,调整句子篇章结构,以达到其传递会展信息和吸引展商的目的。
This article mainly analyzes the three major existing problems of the exhibition outreach materials, and makes a critical analysis on the causes of the exhibition out of the cultural aspects, and then summarizes some aspects that should be paid attention to when translating. The enlightenment of this analysis report is that it proposes to the translator that, starting from the reader’s understanding of the target language, the sentence structure should be adjusted so as to achieve the purpose of transmitting the exhibition information and attracting the exhibitors.