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微博是网络技术催生的新型传播方式,它以每条140个汉字以内的微文字开启的微传播,对传统传播生态和社会生态带来重大变革。微传播的主要特点是操作简便、普及性强,内容碎片化,传播即时化,具有营销价值。它不仅拓展和革新了新闻传播形式,也延展了大学教育手段,丰富了大学人文教育的内容。《洞见》是微传播的结晶,它见证了微传播的发展演变,举证了从微写作到微博体书籍形成的历史个案,也“洞见”了网络技术带来的社会与人的心灵的变迁。
Microblogging is a new mode of communication that is spawned by network technology. It is based on the micro-propagation of micro-characters within 140 Chinese characters, bringing about major changes in traditional communication ecology and social ecology. The main features of micro-propagation is easy to operate, popular, content fragmented, real-time dissemination, with marketing value. It not only expanded and revolutionized the form of news media, but also extended the university education and enriched the content of college humanities education. “Insight” is the crystallization of micro-propagation. It has witnessed the development and evolution of micro-propagation and has proved the historical cases formed from micro-writing to Weibo books, and also “the insight” of the social and human mind brought by network technology Change.