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作为国际的知名品牌杰尼亚(Ermenegildo Zegna)在1991年就进入了中国市场,并在北京王府饭店开设了中国第一家精品店,它也成为了第一个进入中国市场的奢侈品品牌。随后杰尼亚先后在中国开设了52个店铺,其中三个专卖店专门经营杰尼亚的皮具系列。目前中国已经成为杰尼亚在亚洲继日本之后最重要的市场,中国大陆也成为杰尼亚在全球的第5大市场。而杰尼亚公司本身则在全球拥有约500家分店和上千家零售店。据悉,杰尼亚每年的销售额已经占据世界高档男装市场30%以上的份额。杰尼亚凭借什么成为国际品牌?对中国的服装企业杰尼亚又有什么好的建议?为此,在第四届全球纺织经济论坛召开之际,本刊记者对杰尼亚公司的执行董事保罗·杰尼亚进行了独家专访。
As an internationally renowned brand, Ermenegildo Zegna entered the China market in 1991 and opened its first boutique in China at the Beijing Palace Hotel, becoming the first luxury brand to enter the Chinese market. Then Zegna has opened 52 stores in China, of which three stores specializing in Zegna’s leather goods series. At present, China has become the most important market for Zegna in Asia following Japan. Mainland China has also become Zegna’s fifth largest market in the world. The Zegna company itself has about 500 branches and thousands of retail stores around the world. It is reported that Zegna’s annual sales have accounted for more than 30% of the world’s high-end men’s market share. Zegna by virtue of what to become an international brand Zegna on the Chinese garment enterprises have any good suggestions? To this end, the occasion of the Fourth Global Textile Economic Forum, the correspondents Zegna company’s executive director Paul Zegna exclusive Interview.