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说产品的商标是企业的“面孔”还是很形象的,因为企业的产品最终是要通过市场和消费者见面,产品的商标就是产品进入市场的“通行证”,就是具有自己特点的“面孔”。建厂20多年来生产一直不景气的乡镇企业——湖北省襄阳县张湾服装厂,1987年5月通过国家商标设计研究所办理“阳霞”牌商标后就活了起来。当年,该厂实现利税11.5万元,比未注册的1986年增长47.7％。以前,该厂产品无注册商标,结果在外销时,客户拒绝签订购销合同,而且多次失去了评比机会。痛定思过,使他们清醒
It is still very vivid to say that a product’s trademark is the “face” of a company because the company’s products ultimately meet the consumers through the market. The product’s trademark is the “pass” for the product to enter the market, and is the “face” with its own characteristics. For more than 20 years, the factory has been producing township enterprises that have been in recession - Zhangwan Garment Factory in Shuyang County, Hubei Province. After the “Yangxia” brand trademark was processed through the National Trademark Design Institute in May 1987, it became alive. In that year, the factory realized profits and taxes of 115,000 yuan, an increase of 47.7% over the unregistered 1986. Previously, the factory’s products had no registered trademarks. As a result, customers refused to sign purchase and sales contracts when they were exported, and they lost many opportunities for evaluation. Palpitation and make them sober