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当下,在电商高速发展、互联网思维大潮等多重影响下,家电行业的营销思路和营销方式正在发生着深刻的变革。前几年的营销策略似乎比现在简单许多,营销往往依靠三板斧,即“降价、广告、促销”就可以打遍市场,但随着市场环境和市场形势的变化,卖方市场已经转化为买方市场,家电厂商如果继续坚持这种本位主义营销策略,就会与消费者之间形成一道难以跨越的深谷。
At present, with the rapid development of e-commerce and the tide of Internet thinking, the marketing ideas and marketing methods of the appliance industry are undergoing profound changes. Marketing strategy seems a few years ago a lot simpler than it is now, marketing often rely on three ax, “price, advertising, promotion ” can hit the market, but as the market environment and market conditions change, the seller's market has been transformed into The buyer's market, home appliance manufacturers if you continue to adhere to this self-marketing strategy, it will form an unspeakable valley with consumers.