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在视觉传达艺术中色彩是平面设计作品至关重要的组成部分。在平面设计中对色彩的合理运用能更好的表达设计者的理念,设计色彩也受到设计主题、受众群体、社会环境等的影响,但总体上色彩是服务于平面设计的。色彩可以增加视觉上的美感,还能体现出作者自身对色彩的情感,能直观的了解到作者的所想表达的情感。让我们不断的发现并尝试色彩的搭配组合,再通过改革来不断的丰富平面设计的色彩世界,使色彩设计能够为平面设计服务。
Color is a vital part of graphic design in visual communication art. In the graphic design of the rational use of color to better express the designer’s philosophy, design color is also subject to the design theme, audience, social environment, but the overall color is to serve the graphic design. Color can increase the visual beauty, but also reflects the author’s own feelings of color, intuitively understand the author’s thoughts and feelings. Let us continue to find and try the color combination, and then through the reform to continuously enrich the color world of graphic design, color design for graphic design services.