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问题的提出及背景大众传播媒介的影响与效果是大众传播学产生以来人们最为关心,研究最多的一个问题。以前,人们更多的精力是放在大众传播媒介对本国的社会、经济、文化等的影响方面。虽然,从二次大战结束后,东西方两大阵营的铁幕时代开始,人们也愈来愈重视媒介对其他国家的影响,但对其重视的程度远远不及今天人们对这一问题的重视程度。进入80年代,新的信息技术给人们扩展自身媒介的影响创造了前所未有
Problems raised and background Mass media influence and effect is the most people since the birth of mass communication, the most studied one problem. In the past, more people focused on the impact of the mass media on their own society, economy and culture. Although people began to pay more and more attention to the media’s influence on other countries from the time of the Iron Curtain era of the two camps, East and West, after the Second World War, their degree of attention to them is far less than people attach importance to this issue today degree. Into the 80’s, the new information technology to create an unprecedented impact on people to expand their own media