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结合笔者在中等职业技术学校实践教学经验,全面分析了中等职业技术学校市场营销专业教学过程中采用体验式营销方法的特征及作用,对体验营销在市场营销教学中的应用做出探讨。
Combined with the author ’s practical teaching experience in secondary vocational and technical schools, this paper comprehensively analyzes the characteristics and functions of experiential marketing methods in the marketing of secondary vocational technical schools, and discusses the application of experiential marketing in marketing teaching.