基于媒体融合发展的报业财务战略实施探讨

• 作 者: 张健
• 机 构: 秦皇岛日报社,
• 出 处: 现代经济信息
• 发表日期: 2015年13期
• 关键词: 媒体融合 报业 财务战略

近年来,传统媒体受到新兴媒体的严重冲击并呈下滑的趋势。当前,强化互联网思维,推动传统媒体和新兴媒体优势互补、融合发展是报业转型发展的战略目标,找出与之相一致的财务战略是目前需要解决的首要问题。本文主要研究媒体融合发展过程中报业所面临的财务方面的挑战,并提出报业财务战略实施的想法。

In recent years, the traditional media has been severely hit by the emerging media and has been declining. At present, it is the most important issue to be solved now that strengthening the thinking of the Internet and promoting the complementarity and integration of traditional media and emerging media are the strategic objectives of the newspaper’s transformation and development. Finding out a consistent financial strategy is the primary issue that needs to be resolved at present. This paper mainly studies the financial challenges facing the newspaper industry in the process of media convergence and puts forward the idea of ​​implementing the financial strategy of newspaper industry.