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本文以党报时政新闻的亲和力为主要研究对象,简要剖析了党报时政新闻亲和力不足的原因,叙述了增强时政新闻亲和力的必要性,并以《人民日报》为例分析了增强时政新闻亲和力的方法手段。即不仅要反映国家政府的方针政策,反映百姓关注的热点、难点问题;坚持内容的新鲜性、重要性,更要坚持以受众为本的理念,契合受众的心理需求,努力挖掘与受众切身利益相关的新闻源。
This article takes the affiliation of political news of the party newspaper as the main research object, briefly analyzes the reason of lack of affiliation of the political news of the party newspaper, describes the necessity of enhancing the affiliation of the news of the political affair, and analyzes the ways and means of enhancing affiliation of the news of the affair by taking “People’s Daily” as an example . That is to say, we should not only reflect the guidelines and policies of the government of the country, but also reflect the hot and difficult issues that the people are concerned about. Insisting on the freshness and importance of the content, we must adhere to the concept of audience-oriented and meet the psychological needs of the audience and strive to tap the vital interests of the audience Related news sources.