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零售商若要在未来的中国市场保持优势,就需要提供多业态的零售渠道以满足消费者日益变化需求。全球领先的消费者购买和使用洞察市场研究机构凯度消费者指数(Kantar Worldpanel)在最新发布的2013年四季度的报告中指出,中国城市居民2013年在快速消费品上的花费较上一年同期仅增长了7.4%,而此季度的市场回暖也预示着2014年中国快速消费品市场将会有一定的回升。报告指出,居民花费的增长仍远高于购买量的增长,反映了价格的上升仍是市场增长的推动力,而产品高端化继续成为价格上涨的原因。
Retailers who want to stay ahead of the Chinese market need to provide multi-format retail outlets to meet the changing needs of consumers. In a newly released Q4 2013 report, Kantar Worldpanel, a leading global consumer buying and usage insight market research institute, noted that Chinese urban residents spent more on FMCG in 2013 than a year earlier Only an increase of 7.4%, while the market rebound in the quarter also indicates that in 2014 China’s fast moving consumer goods market will have a certain recovery. The report notes that residents’ spending growth is still far higher than the growth of purchases, reflecting the price rise is still the driving force of market growth, and the high-end products continue to be the reason for price increases.