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快时尚,即多品类,多款式,小批量快速生产,快速销售。其运营模式为SPA模式即自有品牌专业零售商经营模式,从商品设计、制造到零售都整合起来的垂直整合型销售形式。因为减少中间环节,快时尚的商品周转速度更快、运营效率更高,快时尚品牌的平均商品周转天数约为20天。
Fast fashion, that is, multi-category, multi-style, fast production of small quantities, fast sales. Its operating model for the SPA model that is the private label retailers business model, from product design, manufacturing and retail are integrated vertical integrated sales. Because of the reduction of intermediate links, fast-moving goods turnover faster, more efficient operation, fast fashion brand average product turnover days is about 20 days.