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煤炭行业前景可观,做好煤炭营销工作对企业发展至关重要。在营销过程中遇到种种困难,既有客观方面的因素,也有主观层次的因素,做好煤炭营销工作对企业发展至关重要。本文综合分析了当前我国煤炭行业的现状,指出了我国煤炭企业在营销中存在的一些问题,并提出了相应的对策探讨。笔者就煤炭销售管理的重要性做出具体论述,并阐述了当前我国煤炭销售管理过程中存在的问题。同时,针对问题笔者给出相应的解决措施以解决存在的问题。
Significant prospects for the coal industry, good marketing of coal is crucial to business development. In the marketing process encountered difficulties, both objective factors, but also subjective factors, to do a good job in marketing the coal business is essential. This paper comprehensively analyzes the present situation of China’s coal industry, points out some problems existing in the marketing of China’s coal enterprises, and puts forward corresponding countermeasures. The author makes a concrete discussion on the importance of coal sales management and expounds the problems existing in the process of coal sales management in our country. At the same time, the author gives the corresponding solution to the problem to solve the existing problems.