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在普瑞纳公司期间,该公司公共关系部的金·比尔斯里陪同我进行采访。我们讨论了有关公共关系行业和新闻行业之间正在变化的关系。如今,商业品牌花钱发布内容类似于新闻的特稿,不再是一种被视为禁忌的行为。比尔斯里9年前开始职业生涯的时候,她可能会去邀请地方电视台,问他们是否感兴趣采访她所在公司的专家。很明显,她的目的是把专家放入新闻报道的内容中去。如今,比尔斯里和普瑞纳公司公共关系部的其他职员有时难以确定,哪些报道应被看作是新闻内容,哪些是需要付费的商业宣传内容。
During Purina, Kim Beersley, the company’s public relations department, accompanied me for an interview. We discussed the changing relationship between the public relations industry and the news industry. Nowadays, it is no longer a taboo for commercial brands to spend money on features that resemble news. When Beilsley began her career nine years ago, she may invite local television stations to ask if they are interested in interviewing the experts in her company. Obviously, her goal is to put experts in the content of news reports. Today, it is sometimes difficult for employees in the Public Affairs Department at Billsli and Purina to determine what stories should be treated as news content and what commercial content needs to be paid.