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台湾知名广告人,上海智得广告有限公司总经理张百清先生,在自己投身广告业期间积累了丰富的实战经验,并以此为契机创作出大量优秀的广告专业书籍。张先生所著的《照亮品牌的微笑太阳》曾被《广告导报》“2000年中国广告大盘点”收录为“10大好书”之一。记者:张先生作为资深广告人,是怎么看待广告人和读书的关系的?张百清:今天,我们身处在一个知识经济的时代,知识可以被当作商品来销售,而广告就是这么一种知识商品。广告人作为该种商品的核心,为了开拓商品的销路,让商品拥有市场,就要不断丰富自己,储备自己,多读书就是一种途径。我喜欢把广告人比喻成天线,随时处在准备接收各种信息的状态。
Mr. Zhang Baiqing, a well-known advertising person in Taiwan and general manager of Shanghai Zhide Advertising Co., Ltd., has accumulated a wealth of practical experience during his career in the advertising industry and has created a large number of outstanding professional advertising books as an opportunity. Mr. Zhang’s “Smiling Sun That Brings Brands” was cited as one of “10 Good Books” by “Advertising Guide” and “Inventory of Chinese Advertisements in 2000”. Reporter: Zhang as a senior adman, is how to treat the relationship between advertising and reading? Zhang Baiqing: Today, we are in a knowledge-based economy era, knowledge can be treated as a commodity to sell, and advertising is such a knowledge commodity. Advertisers as the core of such goods, in order to open up sales of goods, so that goods have a market, we must continue to enrich themselves and reserve themselves, and more is a way to study. I like to compare an advertiser to an antenna, ready to receive various messages at any time.