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树立频道屏幕的整体形象,是吸引观众眼球、提升影响力和竞争力的关键所在,而构成频道屏幕形象的因素有很多,其中,频道的整体包装和节目编排无疑起着非常重要的作用,因为所有的节目都要以编播为出口体现在屏幕上。频道包装和节目编排充当的不仅仅是频道的门面,不能简单地流于形式,它彰显的是频道的特色,直接影响着频道的品牌经营。本文以UTV杭州影视频道的屏幕形象为例,从城市电视
Establishing the overall image of a channel screen is the key to attracting the audience’s attention and enhancing its influence and competitiveness. There are many factors that form the screen image of the channel. The overall packaging and programming of the channel undoubtedly play a very important role because All programs should be compiled for export as reflected in the screen. Channel packaging and programming to act as the channel is not just the facade, can not simply mere formality, it highlights the characteristics of the channel, a direct impact on the channel’s brand management. This article takes the screen image of UTV Hangzhou TV channel as an example, from the city TV