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2006年,天津人民广播电台创新广告经营机制,变革了运行多年的“频道分散经营、总台统一管理”的广告经营模式,将广告经营权通过竞标方式由社会广告公司全权代理。3年后,全台广告经营总额翻了一番,由2005年的1.53亿元提升到2008年的3.17亿元(净收入为2.99亿元)。同时,品牌广告在广告结构中所占的比例越来越大,涉药热线广告的播出时间逐
In 2006, Tianjin People’s Broadcasting Station innovative advertising management mechanism, change the running for many years “channel decentralized management, general management at the station ” advertising mode of operation, advertising the right to operate through competitive bidding by the social advertising company sole agent. Three years later, the total amount of advertising in Taiwan has doubled from 153 million yuan in 2005 to 317 million yuan in 2008 (net income of 299 million yuan). At the same time, the proportion of brand advertising in the advertising structure is increasing, and the advertising time of the hotline