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大小商家不论与足球关系的远近亲疏,都因为世界杯而姿态妖娆起来8000公里的距离丝毫阻隔不了世界杯在中国的商业热闹,即便你在街边买个6元的盒饭也会发现多了个“世界杯套餐”的选择。有媒体估算,央视今年世界杯广告收入将超过10亿元。而在1998年世界杯时,这一数字不到1亿元,即便是有中国队参与的2002年韩日世界杯时,亦不过4.5亿元。通过这个增长幅度,隐约可见狂欢生态的消费氛围。体育用品商店、酒吧餐饮业等传统行业自然也不甘寂寞。冯光宇是北京先锋体育用品公司的经理,从五一开始店内商品便8折销售,他原计划在世界杯期间会打出更多的折扣,没想到球迷的热情远超出他的想象,尤其是像巴西、德国、阿根廷、意大利等老牌劲旅的球衣卖得异常火爆,而限量供应的本次世界杯指定用球——“团队之星”在赛事还没开始前就卖断了货。
The size of the business regardless of the relationship between football and the relatives and spouses, both because of the World Cup and enchanting up 8,000 km away from the distance did not block the World Cup in China’s commercial fun, even if you bought a 6 yuan in the street lunch will find more than a “World Cup Package ”choice. Some media estimates, CCTV this year’s World Cup advertising revenue will exceed 1 billion yuan. In the 1998 World Cup, this figure was less than 100 million yuan, even with the Chinese team to participate in the 2002 World Cup in Japan and South Korea, but also 450 million yuan. Through this growth rate, vaguely carnival ecological atmosphere of consumption. Sporting goods stores, bars and restaurants and other traditional industries are naturally unwilling. Feng Guangyu is the manager of Pioneer Sporting Goods Co., Ltd. in Beijing. Since May 1, he has 20% off the sale of in-store merchandise. He planned to make more discounts during the World Cup. He did not expect the fans’ enthusiasm to go far beyond his imagination. In particular, , Germany, Argentina, Italy and other veteran jersey selling extremely hot, and the limited supply of the World Cup designated the ball - “Star of the team” in the race before the start of the sale of the goods.