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2005年7月北汽福田奥铃捷运轻卡正式投放市场,本刊第一时间进行了试驾报道。随后,又在营销和产品理念等一些细节问题,与福田营销公司副总经理、奥铃品牌经理李星星先生进行了沟通,了解了奥铃捷运从市场分析、自主设计开发,以及最后上市的整个过程,也引发了记者关于轻卡市场的一些思考。“奥铃捷运的上市,就是要改变中国传统轻型卡车能重载不能高速的现状,让中国的轻卡真正做到‘高速重载’。”李星星经理在聊天时,道出了奥铃捷运真正的市场定位——高速重载。
In July 2005, Beiqi Foton Aoling MRT light truck was officially put on the market, and the magazine conducted the test drive coverage for the first time. Subsequently, again in the marketing and product concepts and some other details, and Futian marketing vice president, brand manager Mr. Li Xingxing communication, understanding of the Aoling MRT from the market analysis, independent design and development, and the final listing of the entire The process also triggered a reporter on the light truck market some thinking. “The launch of the Aoling MRT is to change the current situation that China’s traditional light trucks can be overloaded can not be high speed, so that China’s light truck truly ’high speed overloading’.” Manager Li Xingxing chatted out the Aoling MRT Real market positioning - high speed heavy load.