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中国酒业正处于变革转型之中,身处酒业产业链中的酒标及相关企业,对这一点的感触尤为深刻。众所周知,酒是一种特殊商品。在中国,酒类是受政策影响波动最为明显的行业之一,加之中国拥有源远流长的酒文化,在多方角力下,中国的酒类市场目前正处于复杂形势中。自2012年下半年以来,中国的酒类市场屡屡遭遇突发性事件,“勾兑门”、塑化剂风波、严控“三公消费”、“限酒令”等黑天鹅事件频发,给酒业的未来平添了些许不确定性。中国酒业正处于变革转型之中,身处酒业产业链中的
China’s wine industry is in the midst of transformation and transformation. The wine labels and related enterprises in the wine industry chain are particularly impressed with this point. As we all know, wine is a special commodity. In China, alcohol is one of the most volatile industries affected by the policy. Combined with China’s long history of wine culture, the wine market in China is now in a complex situation. Since the second half of 2012, China’s wine market has suffered repeated unexpected incidents, such as the “mixed gate”, plasticizer turmoil, strict control of “three public consumption”, “wine restriction order” and other black swan events Frequent, adding to the future of the wine industry a little uncertainty. China’s wine industry is in the process of transformation and transformation, living in the wine industry chain