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正如新车销售走过从高毛利到将将打平的过程,售后服务并非下金蛋的母鸡能一直财源滚滚如今经销商十家有九家在讲新车销售不挣钱,要靠售后业务盈利。问题是,正如新车销售走过从高毛利到将将打平的过程,售后服务并非下金蛋的母鸡能一直财源滚滚。首先看看售后服务的业务量。经销店依靠忠诚客户(即一年返店两次以上的客户)业务形成稳定客流基础,因此一个地区性市场上保有车辆平均使用年限成为一个重要指证。在欧美市场70%以上出保修期的客户会从授权经销店流失到独立服务站。中国市场独立服务体系可靠性相比要
Just as the new car sales walked from a high margin to the flattening process, the after-sales service is not the golden egg hen can always be brimming with money. Now there are nine dealers in ten car sales do not make money, rely on after-sales business profit . The problem is, just as new car sales go through the process of going from a high margin to a flat one, hen, who does not serve the golden eggs after-sales service, can always get rich. First look at the after-sales service volume. Dealers rely on loyal customers (that is, return more than twice a year customers) business to form a stable passenger base, so a regional market to maintain the average age of vehicles has become an important indicator. In Europe and the United States more than 70% of the market out of warranty customers will be authorized dealership lost to an independent service station. China’s independent service system compared to the reliability of the market