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旅游纪念品是旅游产业衍生品中最具高附加值的文化创意产业,现阶段旅游产业的可持续发展要求旅游纪念品的市场化、规模化以及品牌化的开发。“直隶文化”是河北省历史文化旅游资源进行全面分析,借助省内高校的艺术设计人才培养体系及高校的众创空间培育体系通力合作,逐步打造出河北省旅游衍生产业的品牌特色。
Tourist souvenirs are the most value-added cultural and creative industries in the tourism industry derivatives. The sustainable development of the tourism industry at this stage requires the market-oriented, large-scale and branding development of tourist souvenirs. “Zhili Culture ” is a comprehensive analysis of historical and cultural tourism resources in Hebei Province, with the aid of the art and design personnel training system of colleges and universities in the province and the public nurturing space cultivation system in colleges and universities to work together to gradually create the brand characteristics of tourism derivatives industry in Hebei Province .