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上海大华(集团)有限公司从一家注册资金只有5000元的房地产小卒,发展为连续几年销售面积雄居上海市前五位、总资产逾16亿,控股资金数十亿的房地产界大员。大华走过了不平凡的风雨历程。 大华集团主要开发项目是规划住宅面积达300多万平方米的特大型人文社区——大华社区。大华集团通过市场调查,科学论证确定了以人为本,面向普通消费群体的市场定位和以中档为主、高档和低档为
Shanghai Dahua (Group) Co., Ltd. from a registered capital of only 5,000 yuan real estate pawn, developed into a few consecutive years the sales area of the top five in Shanghai, with a total assets of more than 1.6 billion, holding capital of billions of real estate sector executives . UOB went through an extraordinary stormy course. The major development project of Dahua Group is the Dahua Community, a large-scale humanistic community planning residential area of over 3 million square meters. Dahua Group through market research, scientific evidence to determine the people-oriented, for the general consumer market positioning and to the mid-range, high-grade and low-grade