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社会责任对现代企业的品牌建设和形象塑造的作用越来越大,成为提升企业整体形象的重要方式。国企也好,外企也好,民企也罢,均概莫能外,并且它们正越来越多地活跃在这个舞台。2011年《企业社会责任蓝皮书》调查显示,2011年社会责任发展指数显示,我国多数民营百强企业仍属于旁观者,约占八成,社会责任发展指数平均分仅为13.3分。民营企业100强中,仅有中国民生银行(72.3分)、兴业银行(61.5分)两家企业处于领先者的地位。中国平安(集团)(59.8分)、华为(58.8分)、上海复星医药(58.5分)等9家企业处于追赶者阶段。在民营百强企业中,金
Social responsibility plays an increasingly important role in brand building and image building of modern enterprises, and has become an important way to enhance the overall image of enterprises. State-owned enterprises Ye Hao, foreign Ye Hao, private enterprises worth mentioning, no exception, and they are more and more active in this arena. According to the 2011 CSR Blue Book, the index of social responsibility development in 2011 shows that most of the top 100 private-owned enterprises in our country still belong to bystanders, accounting for about 80% of the total. The average index of social responsibility development is only 13.3 points. Among the top 100 private-owned enterprises, only China Minsheng Bank (72.3 cents) and Industrial Bank (61.5 cents) are the leaders. China Ping An (Group) (59.8 points), Huawei (58.8 points), Shanghai Fosun Pharmaceutical (58.5 points) and other nine companies are chasing stage. In the private top 100 enterprises, gold