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商品经济的发展,促进着平面设计专业的不断发展。从巨幅户外广告牌到小小的化妆品包装,无一不是经过严格设计而展现在我们面前,影响着人们的生活,传达着日益增长的供求信息。细心留意,我们便会发现,只要经过严密设计过的商品,或广告宣传品,它的色彩、形状、信息、美感都会给我们留下深刻的印象。 平面设计,一般指印刷品和其它以平面形式广为传播的设计作品。国内称装潢设计。国际通称Graphic dcsign.意即:图形设计。是经印刷,然后大量复制宣传的设计。内容包括:招贴画设计,书籍杂志设计,月历设计,报刊版式设计,商品包装装潢设计,产品目录设计,“CIS”企业统一形象设计,产品广告策划等广泛的范围。 Design(设计)的含义,是设想、计划、实施的总合。设计的程序分三个阶段: 1、诉求阶段 由委托方提出诉求任务,包括内容、要求成本、完成日期。 2、设计创意阶段
The development of commodity economy, promote the continuous development of graphic design professionals. From huge outdoor billboards to small cosmetic packaging, all are rigorously designed to show in front of us, affecting people’s lives and conveying the growing supply and demand information. Careful attention, we will find that as long as the carefully designed products, or advertising materials, its color, shape, information, beauty will give us a deep impression. Graphic design, generally refers to print and other graphic works widely disseminated. Domestic decoration design. Internationally known as Graphic dcsign. That is: graphic design. Is printed, and then copy a large number of promotional design. The contents include: posters design, books and magazines design, calendar design, newspaper layout design, packaging design, product catalog design, “CIS” corporate image design, product advertising planning a wide range. Design (design) is the design, planning, implementation of the total. The design process is divided into three phases: 1, the appeal phase proposed by the commission claims tasks, including the content, the required cost, the completion date. 2, design creative stage