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在以直播板块类节目为主的广播电台中,目前制作量比较大的节目除了新闻类节目外,就是版头、片花宣传片、广告等短小节目。由于这类短小节目的时间较短、播出频率较高,因而对制作的要求反而较高,在制作手法上,也多种多样,甚至不亚于一个短小的广播剧的制作。为此,广电总局也从2009年开始在全国广播节目技术质量奖中专门增加了一项片花广告类短小节目的评比项目。
Among the broadcasters that mainly broadcast live-block programs, the programs currently produced in larger quantities, besides news programs, are short programs such as version titles, promotional videos and advertisements. Due to the short duration of such short programs and the high frequency of broadcasting, the demand for production is rather high. In terms of their production methods, they are also varied, even as much as the production of a short radio drama. To this end, SARFT also started in 2009 in the national radio program Technical Quality Award in a special increase of a film advertising short program competitions.