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随着市场经济的飞速发展,产业构成越发的活跃,以文化产业为代表的创意产业占据了一定的市场,并且有非常大市场发展潜力。视觉传达艺术是文化创意产业的重要构成,视觉创达艺术的所体现的文化特点能够为文化创意产业的发展带来更多的想法,提升文化产业的市场价值,本文视觉传达艺术和文化创意产业的发展特点入手,进一步探寻二者之间的相互联系,旨在提升文化创意产业的发展空间,实现更加长远的发展。
With the rapid development of market economy, the industrial composition has become more and more active. The creative industries represented by cultural industries occupy a certain market and have very large market potential. The art of visual communication is an important component of cultural and creative industries. The cultural characteristics embodied in visual arts and creative arts can bring more ideas to the development of cultural and creative industries and enhance the market value of cultural industries. This article visually communicates the artistic and cultural creative industries To further explore the interlinkages between the two, aiming to enhance the development space of cultural and creative industries and achieve more long-term development.