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民族传统体育文化是我国传统文化的一个重要组成部分也是民族文化的一个特有载体。在文化全球化和实施中国文化“走出去”战略的背景下,民族传统体育应借力政府扶持和倡导,重视宣传包装,建立民族体育文化自主品牌,进行全民民族传统文化推广同时用市场化的手段,促进民族体育项目产业化。这将为促进民族传统体育在新世纪的发展,充分发挥其增进健康、丰富精神文化生活等重要作用提供了新的历史契机。
National traditional sports culture is an important part of our traditional culture and a unique carrier of national culture. Under the background of cultural globalization and implementing the strategy of “going global”, national traditional sports should lend its support and advocacy by the government, pay attention to publicity and packaging, set up its own brand of national sports culture, carry out the promotion of traditional ethnic culture and use the market The means to promote the industrialization of national sports. This will provide a new historical opportunity for promoting the development of national traditional sports in the new century and giving full play to its important role of promoting health and enriching spiritual and cultural life.