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在媒体竞争日益加剧的今天,怎样在竞争中站稳脚跟,怎样在竞争中发展壮大成为了各大媒体共同关注并急需解决的一个问题,而广电媒体的品牌建设就在这一过程中应运而生,并逐渐成为广电行业研究的重要课题和发展的主要方向。
In today’s increasingly competitive media competition, how to gain a foothold in the competition and how to grow and develop in the competition have become a common concern of all major media and a problem that needs to be resolved urgently. The brand building of the media of broadcasting and television should come into being in this process Students, and gradually become an important issue of radio and television industry research and development of the main directions.