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在激烈的市场竞争中,走纯办公理念的高端路线已经形成一股潮流,而走复合商务功能的路线也同样赢得了开发商的认同,这种认同感正在悄然改变北京写字楼市场的格局。复合商务功能写字楼并不是指具有单一的复合功能,在市场上还没有很明确的细分,但总体上还可以分为商住两用的商住公寓、写字楼与商业的结合、写字楼与综合体的结合三类。据世邦魏理仕写字楼部高级经理王茂军介绍,要想在市场竞争中取得优势,写字楼必须要走产品差异化的路线,唯有创造出差异化的产品才能找准目标客户群体,才能得到市场的认可。目前,市场上具有复合商务功能的写字楼比较多,可以说是鱼龙混杂,但还是有不少项目在这方面取得了很大的突破,令我们眼前一亮,而且这些项目在市场上也取得了不俗的业绩。
In the fierce market competition, taking the high-end line of pure office idea has formed a trend, and taking the line of compound business functions also won the approval of developers. This sense of identity is quietly changing the pattern of the Beijing office market. Complex business functions Office does not mean that there is a single compound function, the market is not yet very clear breakdown, but in general it can be divided into commercial and residential commercial and residential apartments, office and commercial integration, office and complex The combination of three categories. According to Wang Maowen, senior manager of the CBRE office, introduced in order to gain the advantage in the market competition, office buildings must go the route of product differentiation, only to create differentiated products in order to identify the target customer base, to be recognized by the market . At present, there are many office buildings with compound business functions on the market, which can be quite a mixed bag. However, quite a number of projects have made great breakthroughs in this respect, bringing us a glimpse into the present and these projects have also been made in the market. Popular performance.