论文部分内容阅读
基于不同的定位,《卫报》、《每日电讯》和《金融时报》这三家风格迥异的英国报纸都在坚决贯彻着各自的“差异化竞争”路线。而与其相反的是,国内很多报纸一边鼓吹差异化竞争、一边全力以赴力争办一份“全民日报”。报纸进行市场定位和差异化竞争,既是经济社会发展和读者群体分化的必然结果,也具有巨大的现实意义。笔者认为,读者定位是一家报纸参与报业市场差异化竞争的前提,但是报纸的
Based on different positions, the three newspapers of different styles, The Guardian, Daily Telegraph and Financial Times, are resolutely implementing their own “differentiated competition.” On the contrary, many newspapers in the country advocate differentiated competition and spare no effort in running “a national daily newspaper.” Newspaper market positioning and differentiated competition, both economic and social development and the inevitable result of the differentiation of readership, but also of great practical significance. The author believes that the reader positioning is a newspaper to participate in the differential competition in the newspaper market, the premise, but the newspaper’s