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全球100大品牌的总价值14446亿美元,其中前10大品牌价值总和占28％,达到 4093亿美元; 最有价值品牌的行业主要分布在,IT科技、银行业、电信业、汽车业、零售业、快餐业,以及服装奢侈品行业; 最有价值品牌的国家分布为,美国54个、法国11个、日本7个、德国6个、英国 5个、西班牙4个,中国唯一上榜的是中国移动。如今,越来越多的决策者希望借助品牌的投资增加公司长期的收益,他们认识到品牌的价值来源于产品服务的品质和长期积累。而在咨询公司眼中,一个公司的价值即可以用有形的资产、营收、利润等指标来衡量,也可以用无形的品
The total value of the world’s top 100 brands is 1.4446 trillion U.S. dollars, of which the top 10 brands account for 28% of the total, reaching 409.3 billion U.S. dollars. The industries with the most valuable brands are mainly distributed in IT, banking, telecommunications, automobile, retail Industry, fast-food industry, and luxury apparel industry; the most valuable brand of the country distribution, the United States 54, France 11, Japan 7, Germany 6, Britain 5, Spain 4, the only list of China China Mobile. Today, more and more decision-makers want to use the brand investment to increase the company’s long-term earnings, they recognize that the value of the brand comes from the quality of products and services and long-term accumulation. In the eyes of consulting firms, the value of a company can be measured by tangible assets, revenues, and profits, or it can be measured with intangibles