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记者:如何去评估和衡量一项体育赛事的影响力和价值？评估体育赛事的目的是为了企业更好地推广自己的品牌和理念．它的商业价值体现在企业的营销活动的过程和结果当中．而企业最重要的是能够找到合适的合作伙伴。什么样的赛事才称得上是企业合适的合作伙伴呢？事实是并非所有的体育赛事都适合企业去合作．还要看很多外部和内部的条件．但总的概括是双方的品牌形象是不是能够恰当地融合．成为合作伙伴的基本前提还是“共同点”。对麦当劳来说．体育赛事品牌和企业的品牌要有很多内在联系。
Reporter: How to assess and measure the influence and value of a sporting event? The purpose of evaluating sporting events is to help businesses better promote their brands and ideas. Its commercial value is reflected in the process and results of the marketing activities of the enterprise. The most important thing for businesses is finding the right partner. What kind of event can be called a suitable business partner? The fact is that not all sporting events are suitable for business cooperation. Also depends on many external and internal conditions. But the general conclusion is whether the brand image of both sides can be properly integrated. The basic premise of becoming a partner or “common ground.” For McDonald’s. There is a lot of intrinsic connection between a sporting event brand and an enterprise’s brand.