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张曙光在《南方体育》做了八个月的总经理,现在北京《京华时报》担任行销顾问。张皮肤黝黑,个子不高,小眼睛里闪动着精明。 问:普通人到报摊买报纸,付了钱买完报纸就走人,在路上或回家打开看。作为从事多年报纸营销工作的经营者,您的习惯有什么不同? 答:做广告、发行等经营工作的人,到报亭或报摊买报,会比较关注报纸的广告以及人们的购买行为。
Zhang Shuguang in the “Southern Sports” made eight months of general manager, now Beijing “Jinghua Times” as marketing consultant. Zhang dark skin, tall, small eyes flashing shrewd. Q: ordinary people to the newsstand to buy newspapers, paid to buy newspapers left on the road or go home and open to see. What is the difference between your habits and habits as a manager engaged in the marketing of newspapers for many years? A: Those who do business in advertisements, distribution, etc., go to the kiosk or newsstand to buy a newspaper. They pay more attention to newspaper advertisements and people’s buying behavior.