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微信营销精准度更高,它是基于LBS的营销,通过GPS定位技术,你可以知道某个时间、某个客户在某处附近。然后根据数据库和时间、地点来分析出用户状态,进而精确营销。目前,嘉和一品、沃尔玛、大润发、屈臣氏、7-11便利店都在运营自己的官方APP,但记者调查了解到,应用最广、效果最大的还是微信。微信营销餐饮抢先呷哺呷哺餐饮管理有限公司副总裁富宇介绍,呷哺呷哺与多个APP客户端展开了合作,能够使呷哺呷哺的优惠信息更精准地传递到潜在消费人群
WeChat marketing more accurate, it is based on LBS marketing, GPS positioning technology, you can know that sometime, a customer somewhere near. Then according to the database and time and place to analyze the user status, and then accurate marketing. Currently, JiaheyiProducts, Wal-Mart, RT-Mart, Watsons, 7-11 convenience stores are operating their own official APP, but the reporter survey learned that the most widely used, the most effective or WeChat. Weixin Food & Beverage Management Co., Ltd., Vice president of Fu Yu introduced, Nursery Nursery with multiple APP client launched a cooperation, to enable nurturing discount information more accurately delivered to the potential consumer groups