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市场定位讲究策略，找准顾客的心，那么，工业设计定位就要讲究战略，跟上市场的脉搏，了解消费者的喜怒哀乐，抓住市场契机，有的放矢地进行设计。本文通过大量工业设计实例，通过三大类定位设计方法又演义出无数种定位的形式。rrrrrrrrrn一、品牌定位(谁生产的产品) 通过著名品牌事例，宣传企业形象与品牌定位优势。rrrrrrrrrn二、产品定位(生产的什么样式的产品) 通过产品品种定位、产品特色定位、产品用途定位、产品使用时间定位、产品原料定位、产品档次定位等事例阐述产品定位设计的表现方法。rrrrrrrrrn三、消费者定位(产品卖给谁) 通过市场区隔定位、消费情感定位、消费信息调研、纪念性定位、传统化定位找准消费者的消费心理。rrrrrrrrrn四、多项表现 品牌＋产品定位、品牌＋消费者定位、产品＋消费者定位、品牌＋产品＋消费者定位突出其一的定位方法。rrrrrrrrrn工业设计定位，抓住了消费者的心理就能在市场经济大潮中立于不败之地。
Market positioning strategy, identify the customer’s heart, then, industrial design positioning should pay attention to strategy, keep up with the pulse of the market to understand the emotions of consumers, seize the market opportunity, targeted design. In this paper, through a large number of industrial design examples, through the three major categories of positioning and design methods also define numerous forms of positioning. First, the brand positioning (who produced the product) through well-known brand examples, promote corporate image and brand positioning advantages. Second, the product positioning (production of what style of product) through the product variety positioning, product positioning, product positioning, product use of time positioning, Product raw material positioning, product grade positioning and other examples of product positioning design performance. Third, the consumer positioning (product sold to whom) through the market positioning, consumer sentiment, consumer information research, commemorative positioning, the traditional Positioning to identify the consumer’s consumer psychology. Fourth, a number of performance brand + product positioning, brand + consumer positioning, product + consumer positioning, brand + product + positioning of consumers One of the positioning method. Industrial Design Positioning, to seize the consumer’s psychology will be able to market invincible in the tide of the economy.