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下一轮快速增长的密码,是休闲购物。然写过不少消费升级的文章,但我其实一直有个困惑:很多看似矛盾的消费行为并存,哪怕是同一个消费者,在购买A时符合消费升级特征,购买B时就成低端消费者;甚至同样是购买A,在甲地升级,在乙地可能又降回去了。直到分析购物动机时才发现,我们一直虽
The next round of rapidly growing password is leisure shopping. However, I’ve written a lot of articles about consumer upgrades, but in fact, I have always had a confusion: many seemingly contradictory consumer behaviors coexist, even with the same consumer, meeting the consumption upgrade features when buying A, Consumers; even the same purchase A, upgrade in a, in the second may have dropped back. We did not realize until we analyzed shopping motivation