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当前,随着全面深化改革,发电企业的经营方式、经营环境发生了很大的变化。随着互联网的全面覆盖,网络媒体和各种新型传播手段的出现,职工思想观念也在呈现多元化、多样化的趋势。这一切,给发电企业的思想政治工作提出了新的难题。所以,做好新形势下的思想政治工作变的至关重要,而新闻宣传工作作为思想政治工作的一个关键部分,在推动企业发展方面起着不可替代的作用。它发挥着独特且重要的载体、引导、沟通、激励、监督等作用,使广大干部员工统一思想,理顺情绪,凝聚力量,充分发挥和调动其积极性和创造性,达到“内聚人心,外塑形象”的目的。
At present, with the deepening of the reform in an all-round way, the operating environment and operation environment of power generation enterprises have undergone great changes. With the full coverage of the Internet, the emergence of online media and various new means of communication, the concept of staff and workers is also showing a diversified and diversified trend. All this poses new problems for the ideological and political work of power generation enterprises. Therefore, it is of vital importance to do a good job in ideological and political work in the new situation. As a key part of ideological and political work, publicity and information work plays an irreplaceable role in promoting the development of the enterprise. It plays a unique and important carrier in guiding, communicating, motivating and supervising. It enables the cadres and staff to unify their thinking, straighten out their emotions, unite their strengths, give full play to and mobilize their enthusiasm and creativity, and achieve “cohesion among people and the outside world Plastic image ”purpose.