提高国有企业走向市场的能力

• 作 者: 徐元旦
• 出 处: 企业活力
• 发表日期: 1992年11期
• 关键词: 国有企业 竞争规律 非价格竞争 塑造企业形象 促销策略 国家统销 销售队伍 新产品生产 导入期 资金短缺

目前,越来越多的人士认为,把企业推向市场,是搞好国有大中型企业的根本。但现在的问题是,我国相当一批国有企业驾驭市场能力不足,走向市场显得力不从心。本来,我国国有企业特别是国有大中型企业,固定资产雄厚,技术力量强盛,科技人员密集,在市场竞争中应该具有主动权。但事实上并非如此。由于国有企业长期以来是躺在

At present, more and more people believe that pushing companies to the market is the key to doing a good job for state-owned large and medium-sized enterprises. However, the current problem is that a considerable number of state-owned enterprises in our country have insufficient capacity to control the market and they are unable to concentrate on the market. Originally, China’s state-owned enterprises, especially large and medium-sized state-owned enterprises, have strong fixed assets, strong technological strength, and intensive scientific and technological personnel, and should have the initiative in market competition. But in fact it is not the case. As state-owned enterprises have long been lying