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近年来,随着我国旅游业发展水平的不断提高,旅游企业之间生存和发展的竞争日益激烈,要提高旅行社的经营管理水平使企业立于不败之地,就离不开对旅游心理学等科学知识的研究。本文从旅游心理学的研究主体旅游者消费心理、旅游服务心理和旅游企业员工心理三方面着手,以此了解旅游者的心理需求,提高旅游服务质量,促进旅游业的发展。
In recent years, with the continuous development of tourism in our country, the competition between survival and development of tourism enterprises is fiercer and fiercer. To improve the operation and management level of travel agencies and make the enterprises invincible, it is inseparable from tourism psychology And other scientific knowledge research. This article starts from the psychology of tourism psychology, which is the main consumer psychology of tourists, psychology of tourism service and employee psychology of tourism enterprises, in order to understand the psychological needs of tourists, improve the quality of tourism services and promote the development of tourism.