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频道包装作为一种能有效树立频道整体形象、彰显频道风格特色、争取和吸引观众的重要手段,越来越被重视。怎样从电视包装的角度,提升频道的吸引力和亲和力,成为频道品牌包装工作的重点。本文从在播包装和离播包装两方面,对频道包装过程的关键问题:编播和品牌推广等做一剖析。一、频道在播包装1.电视频道利用自己的媒介平台对自身进行展示和宣传
Channel packaging as an effective way to establish the overall image of the channel, highlighting the channel style features, to win and attract viewers an important means of more and more attention. How to enhance the attractiveness and affinity of the channel from the point of view of the TV package has become the focus of the channel brand packaging work. This article from the broadcast packaging and off-package two aspects, the key issue of the channel packaging process: compilation and branding do a dissection. First, the channel in the broadcast package 1. TV channels use their own media platform for their own display and publicity