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我们在本文的上篇中(见本刊2月刊),和大家共同探讨了投放网络广告时的“投放前期的准备”、“网络媒体选择”和“区别网站类型”的话题,从认识网络广告、了解网络媒体、区别网站类型的角度出发,实现了引导、帮助传统企业广告主进行网络广告投放的前期预热。在下篇中,我们将和大家继续探讨网络广告投放中的“投放费用计算”、“投放注意事项”、“广告效果评估”的话题,通过分析传统广告主更为关注的网络广告费用开支,广告投放与管理,如何取得更大广告投放回报等问题,来进一步帮助大家建立完整的网络广告投放认知体系,实现网络营销效果的最大化目标。
We discussed in the first part of this article (see issue 2 issue) the topics of “Pre-delivery Preparation”, “Online Media Selection” and “Differentiating Website Types” when launching online advertisements. , Understand the online media, the difference between the types of websites, to achieve the guide to help traditional business advertisers online ad delivery preheat. In the next part, we will continue to discuss the topic of “Putting Charges Calculation,” “Putting Matters,” and “Evaluating the Effectiveness of Advertisements” in online advertising. By analyzing the traditional online advertisers spending more on online advertising expenses, Advertising and management, how to get a bigger return on advertising and other issues, to further help you to establish a complete cognitive system of online advertising, to achieve the maximization of network marketing goals.